PUBLICITY AND MARKETING

The John Muir School PTA promotes the market -- via press releases to all the local newspapers, a listing in their Calendar sections including the Santa Monica Mirror; neighborhood sign and banner postings, and briefs with links placed on websites that list art, antique, collectable, craft and flea market events

COMMUNITY

The fleamarket is a community event run by volunteer parents of children that attend John Muir School and Olympic High School. It began as a flea market in the early 1990s and this June moves to a new location in the heart of Ocean Park: the parking lot of John Muir Elementary School at Ocean Park Boulevard and 5th Street. It is widely supported by the community that appreciates the importance of a high quality neighborhood school.

EDUCATIONAL SUPPORT

The fleamarket is a primary source of funds for John Muir, a public elementary school in the Santa Monica Malibu School District. Proceeds from rent of space go to JME. Vendors keep all other proceeds. Funds raised are used to support essential educational at John Muir Elementary including art, science, and technology programs, library books, field trips, and much more. In 2010 John Muir School's test scores broke 800, 40 points higher than the previous year with the biggest leap of student assessment in the school's history. School program funding does make a difference and the JME Fleamarket helps make that happen! To learn more about John Muir Elementary School, click here.

JOHN MUIR PTA MISSION

To support and speak on behalf of children and youth in the schools, in the community and before governmental bodies and other organizations that make decisions affecting children; To assist parents in developing the skills they need to raise and protect their children; To encourage parent and public involvement in the public schools of this nation. To promote the welfare of children and youth in home, school, community, and place of worship; To raise the standards of home life; To secure adequate laws for the care and protection of children and youth; To bring into closer relation the home and the school, that parents and teachers may cooperate intelligently in the education of children and youth; To develop between educators and the general public such united efforts, as well as secure for all children and youth the highest advantages in physical, mental, social, and spiritual education.